Our exclusive area features seating & parasol cover, all-day DJ’s and music between the races, Best dressed competition, private bet station, bar, food stall, and a giant screen to catch all the racing action.

The Full Experience includes breakfast at Hilton and coach travel with complimentary drinks before we arrive.

We take care of everything, so you can focus on looking your best, enjoying the races and partying to the hottest music surrounded by amazing people.

2026 Sponsorship opportunities

Each year, we welcome hundred of guests travelling to Royal Ascot from cities including London, Birmingham, Nottingham, Cardiff, Luton, Leeds and beyond. Hundreds of guests arrive each day to enjoy racing, fashion, music, and unforgettable social moments.

In addition to our own branding and promotion, our attendees love to capture and share their experience across social media throughout the day, creating the potential for your brand to be seen by thousands in an authentic, real-world setting.